Scale Your Business
Scale Your Business
End-to-end business development for India
Doner & Gyros was born in Dubai and entered India as a single Mediterranean restaurant franchise. When we met them, they had a handful of outlets and a big ambition: become India's largest Mediterranean QSR chain.
But ambition without infrastructure is just a dream. They faced multiple challenges:
No centralised digital presence: Each outlet was running its own Instagram, its own local website (or no website at all), and its own Google listing — all inconsistent.
Franchise lead generation was manual: People interested in opening a franchise had no clear way to enquire. Leads came through word-of-mouth and random Instagram DMs.
No online ordering: Customers couldn't order directly — everything went through Zomato and Swiggy at 25-30% commission rates.
Marketing fragmentation: 25+ outlet managers hiring local designers, creating inconsistent social media content, and wasting ₹3.75 Lakh/month on redundant design work.
GMB chaos: Google Business profiles for each outlet were either unclaimed, incomplete, or managed poorly by local staff. They were invisible in "restaurant near me" searches.
We didn't just build a website. We built the entire digital infrastructure for scaling a franchise brand across India.
We built donergyrosindia.com — a single, high-performance website that serves every outlet:
Location-Aware Ordering: Customers select their nearest outlet (or auto-detected) and order directly — no aggregator commissions. Full menu with dynamic availability per location.
Outlet Directory: Interactive map showing all 30+ outlets across 15+ cities (Delhi NCR, Mumbai, Rajasthan, and expanding) with individual pages for each location.
Franchise Enquiry System: Dedicated franchise page highlighting ROI (12-18 month breakeven), ₹25L+ starting investment, complete training program details, and a structured lead capture form.
Brand Storytelling: "Born in Dubai, Doner & Gyros brings authentic Mediterranean cuisine to India" — with health messaging (30% lower fat, 100% trans-fat free, 365 fresh daily), premium food photography, and social proof from press features (Forbes India, Times of India, Zomato, Swiggy).
Restaurant growth in India runs on food influencers. We built a systematic influencer program:
Local Food Blogger Network: Identified and onboarded 50+ food micro-influencers across every city where Doner & Gyros operates. Monthly tasting sessions at new and existing outlets generating authentic review content (Reels, Stories, blog posts).
Launch Campaigns: Every new outlet opening gets a dedicated influencer launch event — 10-15 local food bloggers invited for an exclusive preview. This generates 30-50 pieces of UGC content and 200K-500K local impressions on day one.
UGC Integration: Best influencer content repurposed across the website, social media, and paid ads — authentic content that outperforms studio shots by 3x on engagement.
Two distinct ad funnels — one for customers, one for franchise leads:
Customer Acquisition Ads: Hyper-local Meta Ads (3-5km radius around each outlet) featuring mouth-watering food photography and influencer reviews. CTAs drive to the ordering website, not Zomato.
Franchise Lead Ads: Targeted at entrepreneurs and business investors in Tier 1 and Tier 2 cities. Ads highlight franchise ROI, brand power, and support system. Leads captured through dedicated landing pages and pushed to CRM with instant WhatsApp follow-up.
Retargeting: Website visitors who browsed the menu but didn't order get retargeted with time-limited offers. Franchise page visitors who didn't enquire get retargeted with success stories and testimonials.
We took over GMB management for every single outlet and standardised:
Professional Photography: Consistent, high-quality food and interior photos across all listings.
Review Generation: Automated post-visit SMS/WhatsApp asking customers to leave Google reviews. Went from scattered reviews to 4.2+ average rating across all locations.
Weekly Posts: New menu items, special offers, and outlet-specific promotions posted consistently across all 30+ profiles.
Q&A Management: Pre-populated answers to common questions — parking, veg options, group bookings, delivery options — across every profile.
To solve the design fragmentation problem, we built a custom marketing portal:
Template Generator: Outlet managers select from approved templates, enter offer details, and instantly generate brand-compliant creatives. No local designers needed.
Approval Workflow: Custom creative requests routed to Head Office for approval. Status tracked via SMS and email.
Cost Savings: Eliminated ₹12 Lakh/year in redundant local designer contracts. Brand consistency went from 40% to 100% across all outlets.
Doner & Gyros went from a small franchise operation to 30+ outlets across 15+ cities — and the digital infrastructure we built is the backbone of that expansion. Every new outlet launches with a pre-built GMB profile, website integration, influencer network, and ad campaign — reducing new outlet ramp-up time from 3 months to 3 weeks.
The centralised website now captures 500+ leads per month — split between customer orders (driving revenue) and franchise enquiries (driving expansion). The franchise funnel alone has contributed to the opening of multiple new outlets.
Featured in Forbes India, Times of India, and recognised on Zomato, Swiggy, JustDial, and MagicPin — the brand now has the digital credibility that matches its physical expansion. The website footer proudly states "Powered by Bits And Bytes" — because this isn't just a website, it's the growth engine for India's fastest-growing Mediterranean food chain.
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